This is the age of social media and in this age, storytelling is one of the most important qualities you can have in order to assert credibility in this market.
This means that if you are able to put your story and your words on a screen on social media, then your personal branding is going to become much more meaningful and trustworthy the and whatever you are trying to establish or sell will be much easier to do.
In fact, a lot of leaders do not understand the fact that your words and experience hold a lot of value, especially for someone who is trying to be like you.
This is an avenue with a lot of potential; you simply have to keep one thing in mind.
You cannot share your experiences in amateur content because these experiences will need to be turned into polished, persuasive writing.
But doing that is also challenging because not every business leader or a leader of any other kind, and an inspirational person, is a writer with professional writing skills.
That is where ghostwriters come into the picture and we are going to tell you exactly how they can help you with this.
But before we do that, we need to understand what is credible shareable content. Let’s start over there.
What Is “Credible, Shareable Content”?
Credible and shareable content is basically the kind of content you share about your life about anecdotes from your childhood and stories from your struggling days in well-polished written form.
This kind of content is especially optimised for social media and is created with social media in mind and is often shared with different references, such as old photos and old certificates and other pieces of memorable artefacts that will help your story.
When you are trying to share this kind of content, you need to maintain consistency of tone and along with that, you also need to keep the facts right and also make sure the readers are getting some kind of value out of that content.
You must especially make sure that there is no misinformation in the content and that it is easy to digest for a lot of people and that it aligns with your audience’s values and aspirations.
You must additionally make sure that this content is not very long and always maintains a hook and can be easily shared by your followers, so that you get new followers and your content’s popularity stays active.
So, how do ghostwriters help with that? Let’s find out.
How Ghostwriters Turn Your Experience into Credible, Shareable Content
They Extract the Gold from Your Experience
As a human, you are going to have an entire lifetime’s worth of experience to share but not every one of them is worthy of framing on the wall.
Some experiences are insignificant and no tangible meaning can be derived from them and sharing them will not produce any results.
That is why ghostwriters are going to have in-depth interviews with you in order to figure out the most powerful experiences, such as personal stories that demonstrate your expertise in something or stories where you have been challenged and succeeded and stories about core beliefs and guiding principles.
They Capture Your Voice and Personality
The job of a professional ghostwriter is to make sure the content mirrors the style of the client, which in this case is you, and that is why they will take special attention in order to understand your voice and personality and write content in that style.
Every person has a different vocabulary and communication styles and level of formality or informality when it comes to storytelling.
Ghostwriters will capture that perfectly so that it creates consistency across your books and blogs and social media and speeches, and much more.
They Research and Validate Your Ideas
Like we said, every person is going to have a lifetime’s worth of experience that can be shared but perhaps not derive any important meaning from some of these experiences.
Professional ghostwriters are going to ask you to talk about different experiences, and they are going to research those experiences with external factors.
For instance, let’s say that you had a challenging time during the market crash of 2008. The ghostwriter is going to find out what factors led to that and why you were specifically affected, so that when you share your story, it will be much more authentic and credible with relevant data and statistics and research.
They Craft Engaging, Story-Driven Narratives
There are a lot of ways to share a story and you can simply go to someone and tell them everything that happened in under 5 sentences but it will simply not stick or inspire anyone.
What you need is narrative building and making sure the story has a start and end with tension and climax and reflection and all of that.
Ghostwriters will ensure that your story has emotional depth, that it connects to something much bigger and that it ends with a message that is easy to understand.
They Optimise for Readability and Platform
Not every platform is the same because there are slight variations like for instance, YouTube values in-depth storytelling, whereas LinkedIn values short and powerful Business storytelling and much more.
Your ghostwriter will make this distinction and will keep that in mind when they are crafting stories for different platforms.
They might make quick and punchy content for social media and structured research-driven in-depth content for books or narrative depth-driven content for blogs, etc.
They Transform Intangibles into Tangible Impact
Our experiences are like memories because they are all over the place and someone who is not a professional storyteller might not be able to piece all of that together into something tangible with tangible results and impact.
The primary job of your ghostwriters will be to make heads and tail of your experience because sometimes your experiences might be very chaotic in nature or not very comprehensible to someone who has not experienced it.
For instance, ghostwriters will make sure your founder’s story of how you established a company becomes a leadership lesson for others and they will make sure your consultant’s framework becomes an industry article and much more.
We hope this blog has helped you understand how ghostwriters can turn your experience into credible and shareable content.
If you are someone who wants to establish your personal branding online through the sharing of personal experience and you are looking for experienced and professional ghostwriters with a lot of industry experience, then we are here for you.
We are Ghostwriting India and we will help you perfectly form your digital presence by converting your life experience into credible and shareable content that is fit for the digital world.
We welcome you to visit our website and check out everything we do.
